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MBA Resume Format – Sample/ Model CV

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Around 6 years of experience in Sales & Marketing, Business Development, Traditional Sales, Channel Sales & Modern Trade(GT & MT), Retail store Management, Operation Mgt. & Supply chain Mgt. with reputed Brands(Vishal Retail Ltd., Next Retail (Videocon Group), Baskin Robbins (Graviss Group),Varun Beverages Ltd.(PepsiCo)& CPM International.  

  • Experienced in marketing & Sales plan execution, SOP of Stores, New Product Launch, promotion and implementation of business strategies to accomplish the decided targets, GT-MT Market execution. Profitability of Stores & P&L of Stores.
  • Expertise in Exploring New Markets for expanding Businesses and Streamlining Operations.


1 – Confidential  Feb’14 – Till Date   Area Manager–GT Sales Merchandising (Confidential)  Delhi (NCR) & Upcountry


Key Deliverables:

 Currently Handling the GSK-GT Sales Merchandising & Promotion for North India.

  • Handling the entire Merchandising & Promotion team for Delhi-NCR, Rajasthan & U.P...
  • Coordinate with Local GSK-GT Sales Team to enhance sales Volume & Market Share through BTL, TTL, Brand visibility & Product sampling in the Market.
  • Planning & Implement to create Brand awareness in the competitive Market & accomplish the Brand communication Objectives.
  • Budgeting the Project cost & minimizes the expanses through effective Costing.
  • Channel activation, Team Transition, Vendor mgt, Organize Event, Seminars & Train local Merchandising & Promoters Team.
  • Build productive Merchandising Team for General Trade to improve Product visibility.
  • Weekly, Monthly & quarterly review with client for project analysis & Business growth.
  • Major Priority to maximize market share from 28% to 40% in 1st year through effectively implementation of Merchandising Project.


2- VARUN BEVERAGES LIMITED (Unit of R J Corporation) Jan 2011 - Jan 14

     ASM - Mohan Nagar (GZB) U.P.

Varun Beverages Limited, a bottling company, engages in bottling and distribution of PepsiCo. The company was incorporated in 1995 and is based in Gurgaon, India. Varun Beverages Limited operates as a subsidiary of RJ Corp. Limited.


  • Handling CFA/Distributors & Dealers in the Assigned Territory.
  • Manage Primary & Secondary Sales as per AOP Yearly. Executing potential analysis of territory and devising action plan.
  • Ensure settling of claims against previous month trade schemes that the distributors submit monthly / bi-monthly.
  • Responsible to keep a check on the service efficiency of the C&F to the Dealers- regarding claim settlement, damage replacement etc.
  • Checking on the retail coverage efficiency and credit to the market of the C&F & Dealers.
  • Preparing monthly reports regarding primary and secondary sales, competitor activities, growth of the C&F & Dealers, efficiency of trade scheme etc for the regional meeting held once in a month.
  • Manage sales team of 25-30 people.
  • Managing assigned territory for sales and volume development and to maximize companies’ penetration and reach in the market.
  • Appointing new distributors and retailers across the territory. 
  • Managing distributor’s primary and secondary sale to achieve the target through effective planning & Sales execution in assigned territory.
  • Managing the stock and ensuring availability of all SKUs.
  • Target distribution and Designing incentive Structure for the team.



  • 300% Growth in GT & Key A/c of Tropicana Juice, handling Juice division during (03/11-03/12).
  • Played a key role in achieving Targets (Primary & Secondary) from Last 2Years (2011 &12).
  • Contribute 18% Growth in 2 Years (2011 & 2012) & continuing in 2013.
  • Increase Market share of Pepsi from 35% to 46% (11% in 2 Year).
  • Successfully run 1st time OBS system in my territory (2011-2012)
  • Converted competitor 20 A class outlet to make Pepsi Buyer (VPO of 1200-1500 C/s yearly)
  • Converted competitor 7 A class outlet in to Pepsi Monopoly (VPO 2000 C/s Yearly) 2 Spoke to Dealer ( Yearly Vol. 7500-10000 Each)
  • Tie-up with many Major Key Accounts like Restaurants, Banquets, Retail Store Chains.
  • Effectively manage the Supply, SKU’s availability in the Markets.


3 - Baskin Robbins (Graviss Group Pvt. Ltd.) Sept’09–Dec’10  Asst Manager-Operations  Delhi (NCR) & U.P.

U.S. based Ice Cream Company launched in India in 1993 by Ghai Group.


Key Deliverables:

>Sales & Marketing:


  • Exploring potential business avenues for achieving increased business growth in Parlor/Stores of South Delhi, Noida, Lucknow, Kanpur & Varanasi Region.
  • Identifying and networking with prospective clients, generating business from the existing accounts.
  • Exploring potential business avenues; formulating budget for marketing and sales expenditure and allocating it to various sales areas.
  • Handling the 28 stores in Delhi division for Baskin Robbins (Graviss Group)

>Operation & SCM Management:


  • Maintaining SOP of Stores, Primary & Secondary sales & Reorder level of existing & New Stores.
  • Analysis of profitability, P&L, inventory, stock movement & Succession planning of each store.
  • Ensure effective process deployment in order to have operational efficiency and to deliver desired look, feel and customer experience in the stores. Identify gaps through regular monitoring and analysis. Subsequently take strategic actions / approach to minimize gaps.(continuous reinforcement , motivation)

>Customer Relationship Management:


  • Mapping the requirement of Stores/Parlors & providing best products and services; generating business from existing accounts and achieving profitability growth.
  • Building and maintaining healthy business relations with major Franchisee/clients, ensuring customer satisfaction by achieving delivery & service quality norms.




  • Played a key role in achieving Targets (Primary & Secondary) from South Delhi Stores.
  • Contribute 62-65 % of total sales in Delhi (NCR) Regions.
  • Generates profit from 4 dead stores of South Delhi & Noida Region. (GK-1, Malviya Nagar, DLF Vasantkunj & Shipra Mall )
  • Instrumental in achieving approx 8% growth in the span of one year in NCR Region.


4- NEXT RETAIL Ltd. (A Videocon Electronic Retail Chain)

 Designation: Store Manager Experience: From Sept 2008 to Aug 2009

Key Deliverables:

  • Handle & Manage whole outlet Operations i.e.(store open. Staff movement, Inventory Mgt , Merchandizing, SCM, Customer handling, MIS ) till closing
  • Analysing latest marketing trends of electronic products and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies.
  • Minutes of meeting, discuss with sales staff regarding sales and store activities.
  • Check daily store operation register & workout on sales target & achievement
  • Customer handling & short out their problems
  • Check outlet presentation, staff activities, commercial movement and inventory mgt.
  • Make MIS report, DSR & send to HO daily


 Designation: Operation Executive Experience: From Jun 2007 to Jul 2008

Key Deliverables:

  • Check daily store & Warehouse Ops.(Packaging, Bar-coding, scanning, store GRC & GRT etc).
  • Maintain the ROL & Product assortment of all stores.
  • Managing 51 stores in 49 cities in all over India.
  • Coordinating with the Sales , MIS and Store Management level.
  • Work on the SAP 1000 Retail
  • Maintain the MSA & Directly reporting to COO.
  • Stock take to all over merchandise category of stores in every month.

 Tasks & Responsibilities:

  • Daily Store visit & make a weekly route Plan as per weekly analysis of stores.
  • Daily store Audit (at least 1 store in a day).
  • Make a daily Plan (Mktg. Promotion, Sales & Stock Movements).



1: - PGPM from Cosmic Business School (A Maharishi Group of College) Regular: 2006-2008

2: - Bachelor of Art (B A) from University of Allahabad, (UP). Regular: 2002-2005

3: - 12th & 10th CBSE Board, Kendriya Vidyalaya, Ballia (U.P.)


1- Organization   - Vishal Retail Ltd.

 Project Title- Supply Chain Mgt. & Product Assortments of all Stores (52 Stores) in Vishal Retail  Duration -Two month. (Feb. 2007- March 2007)


  • Complete Knowledge of M S Office & Internet.


Date of Birth  01 Jan. 1983

Postal Address: